Rutt Video edited the worlds first interactive theatrical motion picture, produced by Interfile and released in 42 Lowes theaters between 1993 and 1995. These theaters were specially equipped with custom designed pistol grips at each seat, each of these has three buttons allowing the viewer to control the content of the film.
During specific points in the film, onscreen icons, accompanies by the illuminated buttons in the postal grip, would prompt the viewer to make a choice between three scenarios. Majority rule controlled the plot, and no two movies ever played exactly the same. This didn’t have quite the same impact on Hollywood as the invention of talking pictures, but it was the first!